Heldenfels Hall to Become Spirit Halloween
In a new initiative to “rebrand spaces with less-than-good reputations,” Texas A&M University announced last Thursday that Heldenfels Hall will officially be transformed into a Spirit Halloween storefront during its off hours.
Laura Root, Executive Director of Brand and Creative Services, described the initiative as a morale boost for those who need it most.
“We did a survey and found out that people really hate Heldenfels,” said Root. “So we’re taking action that gets us both profit and popularity. This is what listening to your student body looks like.”
During the day, Heldenfels will continue hosting classes. After 6 p.m., it will transition into Spirit Halloween – offering Aggies a wide range of costumes and decorations.
Students can expect some overlap between academic and retail operations. The Department of Biology has graciously donated their cobwebs and animatronic skeletons for commercial use during the transition.
“Honestly, this is the first time I’ve been excited to go to HELD,” said senior aerospace engineering major Joseph Sharma. “I can’t wait to buy a $50 mask in the same lecture hall where I once failed Thermodynamics!”
Consensus finds that students agreed that while Heldenfel’s is still terrifying, at least it’s now on purpose.
— Mugdown Staff
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