BCS Utilities Debuts New “You’ll Get Used to It” Slogan

This article was featured in our Fall 2019 Print Edition. Copies are available throughout campus. Visit our Facebook, Instagram, or Twitter for location details. 

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Bryan-College Station Utilities has made headlines this week with their unique new slogan, “You’ll Get Used to It.” Instead of marketing to new consumer groups, the company has embraced Bryan/College Station as a captive water market with little need for sophisticated advertising strategies.

“Studies show that consumers appreciate honest marketing,” said Elise Loyola, a spokesperson for BCS Utilities. “We’re trying to tap into that. We know that most college students think the water here is inferior to their water at home, so we’re here to explain that’s just how things are here.”

“My hair doesn’t feel the same as it did back home,” freshman Claire Guzman said. “I have to take gallons of water from HEB onto the Aggie Spirit bus and carry them up four flights of stairs to get into my dorm. It’s just not fair. I didn’t know how good I had it in Dallas.”

While first-year students remain upset, older students are hardly fazed by the new slogan. “Honestly, they’re right,” sophomore Megan Reynolds said. “It’s gross water, but I don’t notice my hair being greasy now the same way I did when I moved here. Their marketing team is onto something.”

“I don’t know why they even need a slogan,” said Jacob Mallard, a sophomore business major. “They could make their slogan ‘Eat poop, college students,’ and we’d still buy their water because we have no other option. Monopolies truly are the death of choice for the consumer.”

 

—Mugdown Staff