The Rosenthal Meat Center is located in the heart of west campus, providing animal science majors a place to learn about meat processing and apply those skills in the form of an on-site meat market. Known for its wide variety of steaks, sausages, and jerky, the retail store will soon further diversify its offerings by selling candles in the scent that has made the Rosenthal Meat Center famous: cow manure.
Students making the walk from West Campus Garage, Lot 61, and Lot 74 to their respective west campus academic buildings have long been subjected to Rosenthal’s squealing pig sounds and cow manure stench. Every so often, students get the opportunity to witness trailers unloading livestock into the back of the building.
Sophomore BIMS major, Brittany Lovegood, described a recent encounter: “I was just on my way to Ag Cafe when an F-150 carrying a giant trailer of pigs pulled right in front of me, and I accidently made eye-contact with one of the little piglets who probably had no idea he was near his own fate.”
The Rosenthal Meat Center fully understands the thoughts and feelings that west campus students associate with their building. “For years, students have purchased our meat products for tailgates and at-home cookouts, but we wanted to offer a new product that allows students to think of us even when they’re not working a grill,” said Hank Bovine, marketing director of the Department of Animal Sciences. “That’s why we decided to start selling manure-scented candles.”
The meat market hopes to roll out their candle product line by early March. Rosenthal will wait to observe the candles’ performance before launching any new products, but The Mugdown has learned that Rosenthal is contemplating entering the stuffed animal market. These plush dolls will feature a chicken, cow, and pig, and will produce a squealing noise when squeezed.