Prepare to see a ‘Block N’ forming on the North End of Kyle Field. Citing student confusion as the primary reason, Texas A&M University officials have decided to change their historic logo.
In what is sure to be a controversial decision, officials have finally caved into phonetics. According to the Director of Student Life, “People just don’t say ‘A-T-M’ they say A&M. Whereas our old logo reflected the deep traditions of the Texas Agriculture and Mechanics College in the ‘Block T’, we believe New Army will appreciate the updated logo.”
Initially the artists hired by the university struggled to bevel the ampersand.
The bevel was a non-negotiable on the part of school officials, claiming it was a staple of all academically elite universities. It wasn’t until around one in the morning before their deadline, that a sleep deprived designer suggested using an N. At first, artists were skeptical, but the design grew on them.
The student response from focus groups has been generally positive. Noah Smith, a freshman said, “For a long time, I didn’t know whether I went to a university or a bank. I kept seeping this ATM logo everywhere. It was confusing to me and my friends.”
Questions remain regarding how long the implementation of this logo will take, but it will likely be a difficult transition for the University.